You know when you see a brand identity and it just clicks?

It’s strong, unique, and sticks in your mind long after you’ve scrolled past it.

Well, one of the secret weapons behind that magic is -undoubtedly- typography.

Typefaces are the backbone of brand identity design. They quietly (and sometimes very loudly!) do the heavy lifting of communicating what a brand stands for and its distinctive personality.

So, yeah… not easy.

Not just any typeface will do the job.

For a brand identity to be strong, it’s crucial to choose the right typeface.

And if you’re specifically working on a brand identity with a bold and vibrant feel… the font you use has to turn heads and draw attention. It has to give your designs that unmistakable presence. It has to make a statement.

Like these brands below do ⤵︎

So, if you’re looking to give your brand identities and logos that bold, unforgettable edge, I’ve got just the thing for you.

Here are 24 fonts that pack a punch: eye-catching, daring, and unique typefaces ready to make your brand look as bold as the vision behind it.

These fonts include a mix of serif, sans serif, and display fonts from diverse type foundries, available through Google Fonts, Adobe Fonts, MyFonts, and Canva.

Ready to meet the perfect font for your next bold brand identity design?

Let’s jump in!

😏 Oh, and before we begin… I’m not sure why, but ‘patio’ has been one of my go-to words to try typefaces for a long time. That’s why you’ll see it next to each font; to showcase it and so you can easily compare them and picture how they’d look in a logo.

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The Font List

Gulfs Display

Designed by: Sundance Tipografia
Available via: MyFonts, Creative Market, Canva

Gazpacho

Designed by: Santi Rey
Available via: MyFonts

Genty

Designed by: Flavortype
Available via: MyFonts, Creative Market, Canva

ITC Zipper

Designed by: ITC
Available via: MyFonts, Canva

Bricolage Grotesque

Designed by: Mathieu Triay
Available via: Google Fonts, Canva

Fabrica

Designed by: Fenotype
Available via: MyFonts, Canva, Fontspring

Antique Olive

Designed by: Roger Excoffon, URW Type Foundry
Available via: MyFonts, Canva, Adobe Fonts

Barbra

Designed by: Nurron Shodiqin
Available via: MyFonts, Creative Market, Canva

Dolmen

Designed by: ITC
Available via: MyFonts, Canva

Neue Machina

Designed by: Pangram Pangram
Available via: Pangram Pangram, Canva

Portland

Designed by: Fenotype
Available via: MyFonts, Canva

TAN Nimbus

Designed by: TanType
Available via: Creative Market, Canva

Ultra

Designed by: Astigmatic
Available via: Google, Adobe Fonts, Canva

Bowlby One

Designed by: Vernon Adams
Available via: Google

Dela Gothic One

Designed by: Artakana
Available via: Google, Adobe Fonts

Sigmar

Designed by: Vernon Adams
Available via: Google

Thick Thinks

Designed by: Martype Co
Available via: Creative Market, MyFonts

Campaign

Designed by: Mark Caneso
Available via: Adobe Fonts

Podium Soft Variable

Designed by: Mateusz Machalski
Available via: Adobe Fonts

Salo Variable

Designed by: Mateusz Machalski
Available via: Adobe Fonts

Gelatic

Designed by: Anna Remm and Eugene Tantsurin
Available via: Fontspring, MyFonts

Neighbor

Designed by: Mark Caneso
Available via: Adobe Fonts

Swear Display

Designed by: James Edmondson
Available via: Adobe Fonts

Obviously

Designed by: James Edmondson
Available via: Adobe Fonts

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There you have it.

24 unique fonts that will help you create bold, memorable, and impactful brand identities. So, get creative, experiment, and let these typefaces help you make your next project unforgettable.

And if you’re excited to explore the full list of 54 fonts, don’t forget to download the free guide here!

Found a font that speaks to you? I’d love to see how you incorporate it into your designs.

Share your thoughts in the comments below!